Proceedings of the 2019 4th International Conference on Financial Innovation and Economic Development (ICFIED 2019)

Research on Development Strategy of DYLS Bank Based on DELPHI-SWOT Hybrid Analysis Model

Authors
Jiaming Wang
Corresponding Author
Jiaming Wang
Available Online February 2019.
DOI
https://doi.org/10.2991/icfied-19.2019.8How to use a DOI?
Keywords
Banking finance, Development strategy, DELPHI-SWOT hybrid analysis model
Abstract
In recent years, the competition in the banking industry has intensified. How to choose an effective development strategy in an increasingly competitive environment is an urgent problem. Taking DYLS Bank as the object, according to the external macro environment of PEST model, the industry competition environment of Porter's five-force model and its own development status, the DELPHI-SWOT hybrid analysis model is used to sort out the internal and external factors affecting the development strategy of DYLS Bank. The study concluded that DYLS Bank should choose a differentiated strategy and segment it from product differentiation, service differentiation and image differentiation to lay the foundation for pointing out the development strategy of DYLS Bank.
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Proceedings
2019 4th International Conference on Financial Innovation and Economic Development (ICFIED 2019)
Part of series
Advances in Economics, Business and Management Research
Publication Date
February 2019
ISBN
978-94-6252-678-5
ISSN
2352-5428
DOI
https://doi.org/10.2991/icfied-19.2019.8How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Jiaming Wang
PY  - 2019/02
DA  - 2019/02
TI  - Research on Development Strategy of DYLS Bank Based on DELPHI-SWOT Hybrid Analysis Model
BT  - 2019 4th International Conference on Financial Innovation and Economic Development (ICFIED 2019)
PB  - Atlantis Press
SN  - 2352-5428
UR  - https://doi.org/10.2991/icfied-19.2019.8
DO  - https://doi.org/10.2991/icfied-19.2019.8
ID  - Wang2019/02
ER  -