Research on Development Strategy of DYLS Bank Based on DELPHI-SWOT Hybrid Analysis Model
- Jiaming Wang
- Corresponding Author
- Jiaming Wang
Available Online February 2019.
- https://doi.org/10.2991/icfied-19.2019.8How to use a DOI?
- Banking finance, Development strategy, DELPHI-SWOT hybrid analysis model
- In recent years, the competition in the banking industry has intensified. How to choose an effective development strategy in an increasingly competitive environment is an urgent problem. Taking DYLS Bank as the object, according to the external macro environment of PEST model, the industry competition environment of Porter's five-force model and its own development status, the DELPHI-SWOT hybrid analysis model is used to sort out the internal and external factors affecting the development strategy of DYLS Bank. The study concluded that DYLS Bank should choose a differentiated strategy and segment it from product differentiation, service differentiation and image differentiation to lay the foundation for pointing out the development strategy of DYLS Bank.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Jiaming Wang PY - 2019/02 DA - 2019/02 TI - Research on Development Strategy of DYLS Bank Based on DELPHI-SWOT Hybrid Analysis Model BT - 2019 4th International Conference on Financial Innovation and Economic Development (ICFIED 2019) PB - Atlantis Press SN - 2352-5428 UR - https://doi.org/10.2991/icfied-19.2019.8 DO - https://doi.org/10.2991/icfied-19.2019.8 ID - Wang2019/02 ER -