Proceedings of the 2019 4th International Conference on Financial Innovation and Economic Development (ICFIED 2019)

Research on the Relationship between Corporate Brand Equity and Firm Performance

Authors
Jin Xi
Corresponding Author
Jin Xi
Available Online February 2019.
DOI
https://doi.org/10.2991/icfied-19.2019.26How to use a DOI?
Keywords
brand equity; enterprise performance; relationship research
Abstract
According to the relationship between corporate brand equity and performance, it can provide reference for the positioning and management methods of brand assets in business decision-making. Based on the data of China's electronic consumer enterprises from 2014 to 2015, this paper proposes a regression analysis method that uses the growth rate of corporate brand equity as the independent variable and the annual operating income as the dependent variable to study the correlation between brand equity and corporate performance. There is a positive correlation between brand equity value and corporate performance. The higher the corporate brand equity, the greater the positive effect on corporate performance.
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Proceedings
2019 4th International Conference on Financial Innovation and Economic Development (ICFIED 2019)
Part of series
Advances in Economics, Business and Management Research
Publication Date
February 2019
ISBN
978-94-6252-678-5
ISSN
2352-5428
DOI
https://doi.org/10.2991/icfied-19.2019.26How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Jin Xi
PY  - 2019/02
DA  - 2019/02
TI  - Research on the Relationship between Corporate Brand Equity and Firm Performance
BT  - 2019 4th International Conference on Financial Innovation and Economic Development (ICFIED 2019)
PB  - Atlantis Press
SN  - 2352-5428
UR  - https://doi.org/10.2991/icfied-19.2019.26
DO  - https://doi.org/10.2991/icfied-19.2019.26
ID  - Xi2019/02
ER  -