Research on the Relationship between Corporate Brand Equity and Firm Performance
Available Online February 2019.
- https://doi.org/10.2991/icfied-19.2019.26How to use a DOI?
- brand equity; enterprise performance; relationship research
- According to the relationship between corporate brand equity and performance, it can provide reference for the positioning and management methods of brand assets in business decision-making. Based on the data of China's electronic consumer enterprises from 2014 to 2015, this paper proposes a regression analysis method that uses the growth rate of corporate brand equity as the independent variable and the annual operating income as the dependent variable to study the correlation between brand equity and corporate performance. There is a positive correlation between brand equity value and corporate performance. The higher the corporate brand equity, the greater the positive effect on corporate performance.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Jin Xi PY - 2019/02 DA - 2019/02 TI - Research on the Relationship between Corporate Brand Equity and Firm Performance BT - 2019 4th International Conference on Financial Innovation and Economic Development (ICFIED 2019) PB - Atlantis Press SP - 138 EP - 142 SN - 2352-5428 UR - https://doi.org/10.2991/icfied-19.2019.26 DO - https://doi.org/10.2991/icfied-19.2019.26 ID - Xi2019/02 ER -