Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)

An Empirical Model for the Chinese Cosmetic Industry

Authors
Kangnaixin Yang1, , *, Hanchao Jiang2, , Tianyi Tang3,
1HKU Business School, The University of Hong Kong, HongKong, 999077, China
2China College of Art and Science, Boston University, Boston, 02215, the United States
3International Business School Suzhou, Xi’an Jiaotong- Liverpool University, Suzhou, 215000, China

These authors contributed equally

*Corresponding author. Email: yknx@connect.hku.hk
Corresponding Author
Kangnaixin Yang
Available Online 26 March 2022.
DOI
https://doi.org/10.2991/aebmr.k.220307.460How to use a DOI?
Keywords
Empirical Study; Chinese Cosmetic Industry; Public Companies
Abstract

The Chinese cosmetic market is developing rapidly in recent years and has become one major aspect of Chinese consumption. This paper uses a multiple regression model to analyze the factors affecting the cosmetics industry in China. The paper would firstly look at related research in this field and present the incentive for studying this market. Then this paper would conduct a market analysis of the Chinese cosmetics industry and compare the Chinese cosmetics market’s trend with the other markets selected. After providing readers with solid background information, this paper selects representative cosmetic companies listed in the Chinese stock market and analyzes the relationship between the development of the Chinese cosmetics industry and operating costs, R&D expenses, and selling expenses through a ten-year data analysis, using the gross margins of sales as the dependent variable. This paper concludes that the gross margin of sales is negatively related to the cost of production, positively related to the cost of sales, and negatively related to R&D expenses.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
26 March 2022
ISBN
978-94-6239-554-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.220307.460How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Kangnaixin Yang
AU  - Hanchao Jiang
AU  - Tianyi Tang
PY  - 2022
DA  - 2022/03/26
TI  - An Empirical Model for the Chinese Cosmetic Industry
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 2839
EP  - 2844
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.460
DO  - https://doi.org/10.2991/aebmr.k.220307.460
ID  - Yang2022
ER  -