An Empirical Model for the Chinese Cosmetic Industry
These authors contributed equally
- DOI
- 10.2991/aebmr.k.220307.460How to use a DOI?
- Keywords
- Empirical Study; Chinese Cosmetic Industry; Public Companies
- Abstract
The Chinese cosmetic market is developing rapidly in recent years and has become one major aspect of Chinese consumption. This paper uses a multiple regression model to analyze the factors affecting the cosmetics industry in China. The paper would firstly look at related research in this field and present the incentive for studying this market. Then this paper would conduct a market analysis of the Chinese cosmetics industry and compare the Chinese cosmetics market’s trend with the other markets selected. After providing readers with solid background information, this paper selects representative cosmetic companies listed in the Chinese stock market and analyzes the relationship between the development of the Chinese cosmetics industry and operating costs, R&D expenses, and selling expenses through a ten-year data analysis, using the gross margins of sales as the dependent variable. This paper concludes that the gross margin of sales is negatively related to the cost of production, positively related to the cost of sales, and negatively related to R&D expenses.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Kangnaixin Yang AU - Hanchao Jiang AU - Tianyi Tang PY - 2022 DA - 2022/03/26 TI - An Empirical Model for the Chinese Cosmetic Industry BT - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022) PB - Atlantis Press SP - 2839 EP - 2844 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220307.460 DO - 10.2991/aebmr.k.220307.460 ID - Yang2022 ER -