Influential Factors of Sales Revenue in the Fast-Food Industry
These authors contributed equally.
- DOI
- 10.2991/aebmr.k.220307.459How to use a DOI?
- Keywords
- Fast-food industry; Price; E-commerce; Advertisement
- Abstract
Fast food refers to popular catering that commercial enterprises quickly supply. The fast-food industry, which can be processed quickly and eaten anytime and anywhere, has become increasingly important in the wake of COVID-19. The purpose of this article is to study the different factors that affect the sales revenue of the fast-food industry. This study took two approaches to examine the elements that influence sales income. It is from the perspective of affecting commodity prices, and on the other hand, it is to analyze the factors affecting sales. The results are generally in the whole fast-food industry, and it demonstrates two things. Firstly, market supply and demand affect price fluctuations, which affect the sales volume of the fast-food industry. Secondly, there are positive relationships between delivery systems, e-commerce, advertisement, and sales volume. Indeed, their relationships are particularly strong during the pandemic. The contribution of this work is presented as follows: it can help the catering industry to stay strong under the strike of the global pandemic.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Rui Liu AU - Yueyang Sun AU - Jiaxiang Wang PY - 2022 DA - 2022/03/26 TI - Influential Factors of Sales Revenue in the Fast-Food Industry BT - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022) PB - Atlantis Press SP - 2832 EP - 2838 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220307.459 DO - 10.2991/aebmr.k.220307.459 ID - Liu2022 ER -