Research on Consumer Behavior Characteristics and Competitive Strategy of Haidilao in Post-epidemic Era
- 10.2991/aebmr.k.220307.289How to use a DOI?
- Haidilao; post-epidemic era; consumer behavior characteristics; competitive strategy
The COVID-19 outbreak from 2020 to now has dealt a huge blow to the hot pot industry and caused some changes in consumer behavior characteristics. By using the case study method and literature analysis method, this paper found that consumers in the post-epidemic era are characterized by high social sensitivity and price sensitivity, tend to pay more attention to safety of consumption and body protection than before, and emphasize the convenience of consumption. In the post-epidemic era, Haidilao can upgrade and continue implementing the strategy of focused differentiation, take measures to respond to food safety concerns and build customer trust, and actively take adaptive measures to respond to changes in the market environment and consumer behavior characteristics, so as to stabilize its development and go further in the fierce market competition.
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Danning Wang PY - 2022 DA - 2022/03/26 TI - Research on Consumer Behavior Characteristics and Competitive Strategy of Haidilao in Post-epidemic Era BT - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022) PB - Atlantis Press SP - 1761 EP - 1765 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220307.289 DO - 10.2991/aebmr.k.220307.289 ID - Wang2022 ER -