Research on Online and Offline Integration after COVID-19: A Case Study from a Chinese Grocery Store
- 10.2991/aebmr.k.220307.288How to use a DOI?
- Post COVID-19; Smart retailing; Online and offline integration; Freshippo
In this post-COVID era, the online and offline integration of the consumer product market conforms to the climax of consumer social interaction and covers more segments. This is a growing trend. A case study through an identical China smart grocery called Freshippo (HEMA) was conducted relating digital tools, online channel in-shop consumption, and community building aid by smart technology. The analysis provided support that digital technology became even more important in today’s consumer product market as it creates new social space for consumers and brings in higher efficiency and new consuming scenarios for retailers. This instrument is shown to be suitable for retailers to pace up in adapting digital technology to meet consumers’ needs in this post-COVID society.
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Shuqi Wan PY - 2022 DA - 2022/03/26 TI - Research on Online and Offline Integration after COVID-19: A Case Study from a Chinese Grocery Store BT - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022) PB - Atlantis Press SP - 1757 EP - 1760 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220307.288 DO - 10.2991/aebmr.k.220307.288 ID - Wan2022 ER -