Warehouse Club in China Retail Market Development Status Analysis and Improvement
- 10.2991/aebmr.k.220307.291How to use a DOI?
- Warehouse Club; Retail industry; E-commerce; Digital strategy
Warehouse Club is a form of retail where goods are sold and stored in one space. General merchandise retailers offer a limited range of goods and fewer services at lower prices to end consumers and small businesses. The Warehouse Club is not new. It has been in the United States for nearly 50 years. Recently, the concept of “Warehouse Club” seems to become an essential vane of developing China’s commercial supermarkets. Nevertheless, the Warehouse Club does not seem to be doing so well in China. This paper analyzes the development history of the American retail industry and studies the successful case of Costco in the Chinese market. After combining with the development of China’s retail industry, it is concluded that copying the American Warehouse Club’s business model will not have a future in the Chinese market and put forward a three-step new marketing plan.
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Qiping Zhou PY - 2022 DA - 2022/03/26 TI - Warehouse Club in China Retail Market Development Status Analysis and Improvement BT - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022) PB - Atlantis Press SP - 1771 EP - 1777 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220307.291 DO - 10.2991/aebmr.k.220307.291 ID - Zhou2022 ER -