Warehouse Club in China Retail Market Development Status Analysis and Improvement

DOI

10.2991/aebmr.k.220307.291How to use a DOI?

Keywords

Warehouse Club; Retail industry; E-commerce; Digital strategy

Abstract

Warehouse Club is a form of retail where goods are sold and stored in one space. General merchandise retailers offer a limited range of goods and fewer services at lower prices to end consumers and small businesses. The Warehouse Club is not new. It has been in the United States for nearly 50 years. Recently, the concept of “Warehouse Club” seems to become an essential vane of developing China’s commercial supermarkets. Nevertheless, the Warehouse Club does not seem to be doing so well in China. This paper analyzes the development history of the American retail industry and studies the successful case of Costco in the Chinese market. After combining with the development of China’s retail industry, it is concluded that copying the American Warehouse Club’s business model will not have a future in the Chinese market and put forward a three-step new marketing plan.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Qiping Zhou
PY  - 2022
DA  - 2022/03/26
TI  - Warehouse Club in China Retail Market Development Status Analysis and Improvement
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 1771
EP  - 1777
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.291
DO  - 10.2991/aebmr.k.220307.291
ID  - Zhou2022
ER  -