Research on the Competitiveness Evaluation of Cultural Tourism Industry in Jilin Province
- https://doi.org/10.2991/aebmr.k.220307.292How to use a DOI?
- Cultural tourism; Porter’s diamond model; AHP; competitiveness evaluation
The combination of culture and tourism has become a future tourism trend. At the same time, due to the combination and adjustment of the Ministry of Culture and the Ministry of Tourism, the Porter Diamond Model is specially revised. At the same time, based on this model, analytic hierarchy process is used to construct 6 goals A total of 40 indicators are used to evaluate the competitiveness of the cultural tourism industry. At the same time, the average data of the three provinces of Heilongjiang, Liaoning and Jilin in the northeast region in the past five years are selected to evaluate the competitiveness. The analysis shows that the synergy of the six elements of the revised Porter’s diamond model will enhance the industrial competitiveness of local cultural tourism. Finally, from 6 aspects, it puts forward relevant countermeasures and suggestions, such as integrating production factors, establishing cultural tourism brands, developing industrial clusters, giving full play to enterprise talents, enhancing government intervention, and seizing development opportunities, so as to provide reference for formulating correct cultural tourism development strategies in the future.
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - LiJuan Zhang AU - Tie Yan AU - LiRong Jian AU - YanWei Wang PY - 2022 DA - 2022/03/26 TI - Research on the Competitiveness Evaluation of Cultural Tourism Industry in Jilin Province BT - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022) PB - Atlantis Press SP - 1778 EP - 1783 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220307.292 DO - https://doi.org/10.2991/aebmr.k.220307.292 ID - Zhang2022 ER -