SWOT Analysis of Guizhou Moutai

DOI

10.2991/aebmr.k.220307.293How to use a DOI?

Keywords

Guizhou Moutai; SWOT analysis; Marketing strategies

Abstract

Since Moutai’s listing in China, its share price has generally risen and the market capitalization is firmly at the forefront of the Chinese liquor industry. However, with the development of the company, there are also some problems and threats coming to it. To keep this rising trend and stay on top of the liquor industry, the company must make some plans or strategies to solve those problems. This paper will analyze the situation of Guizhou Maotai in the development process through SWOT analysis method.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Kechen Li
PY  - 2022
DA  - 2022/03/26
TI  - SWOT Analysis of Guizhou Moutai
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 1784
EP  - 1788
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.293
DO  - 10.2991/aebmr.k.220307.293
ID  - Li2022
ER  -