Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)

Analysis of the Development and Trend of Liquor Industry in China

Authors
Qingyang Chen1, *, , Qi Hong2, , Weiyuan Jiang3, , Zihan Zhou1,
1Jinan Foreign Language School International Center, Jinan, 250108, China;
2Hangzhou Foreign Languages School, Hangzhou, 310018, China;
3GEDU, 102209, Beijing, China.

These authors contributed equally

*Corresponding author. Email: guanghua.ren@gecacademy.cn
Corresponding Author
Qingyang Chen
Available Online 26 March 2022.
DOI
https://doi.org/10.2991/aebmr.k.220307.403How to use a DOI?
Keywords
Liquor industry; Differentiated competition; Official consumption
Abstract

The liquor industry has distinct development characteristics, the number of enterprises above the designated size is decreasing. The concentration trend of the industry is obvious and the volume of production and sales is showing a declining trend year by year, which reflects the change of market supply and demand and consumption demand. On the other hand, the product sales revenue and profit level have gradually increased, which shows the process of the wine industry from quantitative change to qualitative change, and also reflects consumers’ pursuit of healthy and rational consumption demands. Therefore, the liquor industry is analyzed and the existing trends are analyzed in this paper. The official business expenses and user preferences restrict the sustainable development of the liquor industry. The future will be an opportunity for the development of new liquor. The increasing market demand brings innovating requirements to alcohol producers and shows a new trend of future development of liquor. Therefore, the results about how the wine industries develop in the future within the new pattern and analysts’ possible changes in wine industries illustrate have been concluded. The new wine industries could substitute a large number of markets of traditional wine aggressively in the middle and low-end market. Differently, the development of high-end markets for wine compared seen further stable than common markets.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
26 March 2022
ISBN
978-94-6239-554-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.220307.403How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Qingyang Chen
AU  - Qi Hong
AU  - Weiyuan Jiang
AU  - Zihan Zhou
PY  - 2022
DA  - 2022/03/26
TI  - Analysis of the Development and Trend of Liquor Industry in China
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 2465
EP  - 2471
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.403
DO  - https://doi.org/10.2991/aebmr.k.220307.403
ID  - Chen2022
ER  -