Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)

The Relationship Between Culture and Entrepreneurship

“Research of Coca-Cola’s development& strategy in Mainland China Market”

Authors
Haoyan Jin1, , Fengyi Ren2, , Hanqiu Zhong3, *,
1Chongqing No.1 Secondary School, Chongqing, P.R.China
2Beijing Bayi High School, Beijing, P.R.China
3Palm Valley School, Palm Desert, California, United States of America

These authors contributed equally.

*Corresponding Author: E-mail: hzhong@student.pvs.org
Corresponding Author
Hanqiu Zhong
Available Online 26 March 2022.
DOI
https://doi.org/10.2991/aebmr.k.220307.404How to use a DOI?
Keywords
Coca-Cola; Chinese Market; strategy; traditional culture; annual profit; global commerce
Abstract

This research is based on the situation of international trade. Since more and more transnational corporations expand businesses worldwide step by step, our research group are getting more and more interested in the situation of obstacles and drawbacks when transnational companies plan to enter a new market in a new country. Moreover, in order to solve these existed barriers and obstacles, how these companies come out with their own solutions so they could survive. We find that localization is one of the probable and feasible solutions, so we are trying to figure out those solutions using the strategy of localization. We will tackle this research in the vision of a specific transnational company called Coca-Cola and find out what kind of strategy Coca-Cola company used in the Chinese (mainland) market. We will start in several places—advertisements, design, traditional culture, and total outcomes. We searched different data, essays, advertisements, and designs that contained Chinese styles. Our research results may contribute to those companies who want to expand their businesses overseas and give some advice to those companies who want to enter the Chinese market. Moreover, it will be very helpful for new start-ups, giving them a way of development and assist them in framing their own future strategies and goals. We can really learn much through researching the Coca-Cola company, like how to take advantage of local people, praise locals’ flavours, and make different products and strategies in different areas. To sum up, this research will help people know how transnational companies work and profit through globalization.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
26 March 2022
ISBN
978-94-6239-554-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.220307.404How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Haoyan Jin
AU  - Fengyi Ren
AU  - Hanqiu Zhong
PY  - 2022
DA  - 2022/03/26
TI  - The Relationship Between Culture and Entrepreneurship
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 2472
EP  - 2475
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.404
DO  - https://doi.org/10.2991/aebmr.k.220307.404
ID  - Jin2022
ER  -