This paper aims to help people understand how the CSGO market works and how does it become a stuff that could be similar to futures. In the paper, the connections between the skin market and the futures were listed, also, specific examples could be found there. Next, this paper provides how social media...

In recent years, the rapid development of behavioral economics and digital technology has profoundly reshaped the consumer decision-making process, highlighting the important influence of social psychological factors such as conformity and social comparison. This paper integrates theoretical frameworks...

Pop Mart’s Labubu has recently become popular with Gen Z consumers in the Chinese and even international markets. This review takes Pop Mart’s well-known trendy IP, Labubu, as the research object, aiming to deeply analyze its successful marketing strategy, focusing on how the blind box mechanism drives...

In recent years, online shopping has become an emerging way of shopping, giving rise to forms such as live streaming sales. Live streaming e-commerce is essentially a new form of online consumption that combines live streaming and e-commerce, achieving two-way interaction between hosts and consumers...

The present study aims to explore the progress of “SM3.0” strategy implemented by South Korea entertainment company SM Entertainment. By analyzing the specific content and innovative aspects of the SM3.0 strategy, this research evaluates effectiveness of SM3.0 strategy in reshaping the company’s business...

As one of Pop Mart’s most successful products, Labubu’s marketing strategy, product quality and cultural inclusivity have all contributed to Pop Mart’s unprecedented revenue. Based on the summary of previous studies in this paper, Labubu’s success can be attributed to its effective use of a gambling-like...

Freshippo, which was launched by Alibaba Group in 2016 as a benchmark for new retail, has a development history that could be regarded as a landmark case for the digital transformation of China's retail industry. According to the “2024 China Supermarket Top 100” data released by the China Chain...

This study systematically explores the impact pathways of e-commerce live-streaming on consumer perception in the context of big data. The article first analyzes three core factors influencing user perception: the professionalism and trustworthiness of the live-stream host, the interactivity and engagement...

In contemporary consumer societies, consumption has transcended mere material exchange to become a vital avenue for individual identity construction and psychological compensation. This paper centres on the concept of ‘identity threat and compensatory consumption’, systematically reviewing recent research...

In this research, the concept of technology domestication in Chinese family settings is explored in terms of adopting American intelligent home products using a qualitative case study method involving 12 multi-generational families in Beijing, Shanghai, Shenzhen, and Hangzhou for a period of 8 months....

TBased on the background of rapid expansion and increasingly fierce competition in China’s sports and leisure market, this study takes high-end sports brand Lululemon as study subject to analyze its marketing strategy and economic performance in the Chinese market in depth. The study adopts the case...

This paper primarily focuses on Environmental, Social, and Governance (ESG) related products, employing Python for regression analysis to systematically study the differences in consumer purchasing behavior between positive and negative ESG categories (categories that conform to ESG principles). It further...

This study investigates the key determinants of Customer Satisfaction (CSAT) within an e-commerce customer service context. Using over 85,000 customer interaction records, we applied descriptive statistics and multiple linear regression to quantify how operational, managerial, and product-related factors...

Diversified conglomerates are facing increasing complexity in digital transformation governance due to diversified business, uneven digital capabilities, and fragmented strategic alignment. Traditional governance models—characterized by rigid control and fragmented oversight—are ill-suited to the data-driven,...

The rural sectors of China have historically encountered economic constraints due to outdated agricultural practices, insufficient market linkages, and underdeveloped infrastructure. Rural Zhengxing or rural transformation has since gained eminent weight as part of the national Rural Revitalization Strategy...

With the rapid development of information technology, digital advertising has gradually become a core instrument in commercial marketing. Particularly propelled by the digital and networked environment, both advertising formats and marketing strategies are continuously innovating. This paper analyzes...

This study integrates fragmented findings on factors influencing consumers’ purchase intentions in e-commerce live streaming to identify key determinants and their effect magnitudes. A meta-analysis synthesized 73 empirical studies. Eighteen factors across live streaming technology, streamer, product,...

In tourism brand building, brand biography, as the core carrier to convey the brand identity narrative, plays a vital role in shaping the emotional connection of tourists. This research aims to examine the interaction effect between brand biography type and social comparison orientation on brand loyalty,...

This paper adopts a three-dimensional analytical framework of “foundation support - behavioral adaptation - system governance” as the main line to systematically explore how digital governance can enhance urban resilience. The study indicates that as cities face increasingly complex environmental, social,...

Against the backdrop of the digital transformation and upgrading of enterprise management, with the development of digital technologies such as big data, 5G, cloud computing, the Internet of Things (IoT), and BIM, the performance evaluation of engineering projects is gradually advancing towards digitalization...

Using provincial panel data from China (2011–2023), this study integrates the Coupling Coordination Degree (CCD) model and Grey Relational Analysis to evaluate the synergistic development between Artificial Intelligence and the Digital Economy, analyzing its spatiotemporal evolution patterns and influencing...

With the deep integration of the digital economy and rural economy, live e-commerce has become a core carrier for empowering rural revitalization, effectively connecting the supply of rural characteristic products with urban consumer demand. Based on the theoretical perspective of “digital empowerment...

With the rapid development of network technology and information tools, enterprises have been embarking on digital transformation one after another. The mental load of employees has gradually taken the leading position. Therefore, understanding the relationship between mental load and work performance...

The impact of organizational behavior on employee performance is increasingly prominent in contemporary corporate development. This study analyzes the mechanism of organizational behavior through direct and indirect effects, examining the influence pathways of organizational fairness, leadership behavior,...

The investment in soft science research of central enterprises is growing steadily. Under the guidance of policies, an investment orientation centered on the construction of new think tanks is formed, focusing on the output of a series of achievements in key areas such as the reform of state-owned assets...

The world’s unprecedented great changes have accelerated its evolution, and all kinds of risk challenges and difficult problems have become increasingly severe and complicated. Social sciences are of vital supporting significance in helping central enterprises to enhance their core competitiveness, enhance...

As a key node in the knowledge-policy ecosystem, the development of think tanks not only follows universal laws, but also is deeply influenced by specific political and cultural background. At present, with the deep application of digital technology and the profound adjustment of global governance system,...

Meme Marketing is a marketing practice in which brands complete symbolic communication in the social media field by appropriating or creating Internet modes with subcultural genes. Meme Marketing has become an important means for brands to attract young users due to its fast-spreading speed and strong...