Proceedings of the 3rd International Conference on Halal Development (ICHaD 2022)

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The Commodification of Religion in Halal Fashion: UM Female Students’ Perspectives on the SHAR’i Hijab

Authors
Nur Faizin1, *, Adinda Zahra Amartha1, Alfif Ageel Muchlis1
1Universitas Negeri Malang, Malang, Indonesia
*Corresponding author. Email: nur.faizin.fs@um.ac.id
Corresponding Author
Nur Faizin
Available Online 30 May 2023.
DOI
10.2991/978-94-6463-188-3_18How to use a DOI?
Keywords
commodification; hijab; UM; female college student; halal; fashion
Abstract

Muslim fashion users among UM students, in this case, the hijab, are no longer something that is avoided in order to look beautiful and elegant with modifications to the hijab. On the other hand, the “shar’i hijab” and “halal hijab” are marketing strategies wrapped in Islamic values. This paper is the result of interviews and observations made with students of the State University of Malang (UM) regarding the use of the hijab, especially the shar’i hijab (halal hijab). Interviews and observations were conducted when the students attended lectures in the Islamic Religious Education course. The commodification of Islamic values in the discourse of “hijab shar’i” is not the main aspect, although their assumptions regarding the use of the hijab must also be straightened out, especially from an Islamic perspective. At first glance, it can be concluded that halal branding in the field of fashion among female students, especially halal headscarves, seems to have not received a big response. This is in contrast to the conclusions of studies that show a great commodification of Islamic values in the discourse of the shar’i hijab or halal hijab.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Halal Development (ICHaD 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
30 May 2023
ISBN
10.2991/978-94-6463-188-3_18
ISSN
2352-5428
DOI
10.2991/978-94-6463-188-3_18How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Nur Faizin
AU  - Adinda Zahra Amartha
AU  - Alfif Ageel Muchlis
PY  - 2023
DA  - 2023/05/30
TI  - The Commodification of Religion in Halal Fashion: UM Female Students’ Perspectives on the SHAR’i Hijab
BT  - Proceedings of the 3rd International Conference on Halal Development (ICHaD 2022)
PB  - Atlantis Press
SP  - 173
EP  - 178
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-188-3_18
DO  - 10.2991/978-94-6463-188-3_18
ID  - Faizin2023
ER  -