Proceedings of the 2025 International Conference on Hybrid Commerce, Human Capital, and Economic Dynamics (ICHCH 2025)

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Analysis of Business Model Innovation and Future Development Issues in the Retail Industry Based on Artificial Intelligence Technology

Authors
Junqi Zhang1, *
1School of Economic Management, Beijing University of Chemical Technology, Beijing, 102202, China
*Corresponding author. Email: 2022050042@buct.edu.cn
Corresponding Author
Junqi Zhang
Available Online 18 June 2026.
DOI
10.2991/978-2-38476-585-0_48How to use a DOI?
Keywords
Artificial Intelligence; Retail Industry; Business Model Innovation
Abstract

The rapid evolution of artificial intelligence (AI) technologies has exerted an increasingly significant influence on the restructuring of business models in the retail industry. Nevertheless, existing research in this domain remains relatively limited and leaves considerable gaps. This study focuses on the retail industry empowered by AI, adopting a mixed-method approach that integrates a systematic literature review with case analysis to explore innovation paths in business models and their future trajectories. The findings indicate that AI has penetrated deeply into supply chain management, consumer behavior analytics, and intelligent store operations. By examining representative enterprises such as Amazon, Alibaba, and Suning, the study extracts innovative patterns and critical success factors, identifies technological pain points, and proposes core pathways for leveraging AI to drive retail development, offering practical guidance for enterprises seeking to iterate their business models. The research demonstrates that AI has fundamentally reshaped retail models. Both leading and small-to-medium enterprises must adopt differentiated strategies. Future research should expand the case base, incorporate quantitative analysis, and track cutting-edge technologies to enhance universality and foresight.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 International Conference on Hybrid Commerce, Human Capital, and Economic Dynamics (ICHCH 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
18 June 2026
ISBN
978-2-38476-585-0
ISSN
2352-5428
DOI
10.2991/978-2-38476-585-0_48How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Junqi Zhang
PY  - 2026
DA  - 2026/06/18
TI  - Analysis of Business Model Innovation and Future Development Issues in the Retail Industry Based on Artificial Intelligence Technology
BT  - Proceedings of the 2025 International Conference on Hybrid Commerce, Human Capital, and Economic Dynamics (ICHCH 2025)
PB  - Atlantis Press
SP  - 419
EP  - 426
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-2-38476-585-0_48
DO  - 10.2991/978-2-38476-585-0_48
ID  - Zhang2026
ER  -