Proceedings of the 2025 International Conference on Hybrid Commerce, Human Capital, and Economic Dynamics (ICHCH 2025)

Conference General Chair

  • Jiajun Gu

    Zhejiang Gongshang University Hangzhou College of Commerce (ZJHZCC), China. Dean of ZJHZCC Postgraduate supervisor of School of Business Administration, Zhejiang Gongshang University, China

  • Dena R Bateh

    Marketing and Public Relations, New York University

Volume Editor

  • Ata Jahangir Moshayedi

    Jiangxi University of Science and Technology

Academic Committee Chair

  • Shiyue Zhang

    Zhejiang Gongshang University Hangzhou College of Commerce (ZJHZCC),China

Organizing Committee Chair

  • Jihai Lu

    Zhejiang Gongshang University Hangzhou College of Commerce (ZJHZCC), China

Technical Committee

  • Bing Wang

    School of artificial intelligence and e-commerce, ZJHZCC, China

  • Junfeng Lu

    School of economics and law, ZJHZCC, China

  • Yongquan Hu

    School of management, ZJHZCC, China

  • Jitender Madaan

    Indian Institute of Technology Delhi, India

  • Wei Wang

    School of humanities and art design, ZJHZCC, China

  • Manapol Ekkayokkaya

    Department of Banking and Finance, Chulalongkorn University, Thailand

  • RRK Sharma

    Indian Institute of Technology Kanpur, India

  • Surbhi Jain

    Department of Management Sciences, Savitribai Phule Pune University, India

  • Zillur Rahman

    Indian Institute of Technology Roorkee (IITR), India

  • Wei Hu

    Wuhan University of Technology, China

  • Panpan Zhu

    Beijing Technology and Business University, China

  • Shunru Chen

    Hankuk University of Foreign Studies, Korea

  • Jessie Zhang

    Shanghai Jiao Tong University, China

  • Canh Thien Dang

    Business School, King's College London, UK

  • Alessio Ishizaka

    NEOMA Business School, France

  • Abdelhak Senadjki

    Teh Hong Piow Faculty of Business and Finance, Universiti Tunku Abdul Rahman, Malaysia