Proceedings of the 2025 International Conference on Hybrid Commerce, Human Capital, and Economic Dynamics (ICHCH 2025)

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Analysis of Asset Valuation of Social Media Platforms in Korea: A Case Study of TikTok

Authors
Yuhan Wei1, *
1Sydney Institute of Language and Commerce, Shanghai University, 201800, Shanghai, China
*Corresponding author. Email: 24124258@shu.edu.cn
Corresponding Author
Yuhan Wei
Available Online 18 June 2026.
DOI
10.2991/978-2-38476-585-0_9How to use a DOI?
Keywords
TikTok; Asset Valuation; Social Media
Abstract

This paper explores the asset valuation of social media platforms with a particular focus on TikTok. Asset valuation is a critical system for determining the economic worth of a business enterprise, and for corporations in the digital sector, particularly those in the social media industry, it is a vital component for investors, regulators, and business strategists. This paper examines the three most used valuation approaches: the cost approach, the income approach, and the market approach. By utilising a case study, it evaluates how these methods can be applied to a swiftly growing social media platform. This study additionally delves into the complexities of valuing intangible assets such as brand equity, algorithmic technology, and person engagement, which are key elements for platforms like TikTok. The paper concludes with an outlook on the future of social media valuation, considering the challenges posed by regulatory environments and competition, even as additionally acknowledging opportunities for continued growth and expansion in the global market.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 International Conference on Hybrid Commerce, Human Capital, and Economic Dynamics (ICHCH 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
18 June 2026
ISBN
978-2-38476-585-0
ISSN
2352-5428
DOI
10.2991/978-2-38476-585-0_9How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yuhan Wei
PY  - 2026
DA  - 2026/06/18
TI  - Analysis of Asset Valuation of Social Media Platforms in Korea: A Case Study of TikTok
BT  - Proceedings of the 2025 International Conference on Hybrid Commerce, Human Capital, and Economic Dynamics (ICHCH 2025)
PB  - Atlantis Press
SP  - 65
EP  - 75
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-2-38476-585-0_9
DO  - 10.2991/978-2-38476-585-0_9
ID  - Wei2026
ER  -