Proceedings of the 2025 International Conference on Hybrid Commerce, Human Capital, and Economic Dynamics (ICHCH 2025)

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MINISO’s Digital Transformation Pathway: A Case Study

Authors
Li Zhang1, *
1International Business School, Jinan University, Zhuhai, 519000, China
*Corresponding author. Email: lawrencezhang@2022stu.jnu.edu.cn
Corresponding Author
Li Zhang
Available Online 18 June 2026.
DOI
10.2991/978-2-38476-585-0_11How to use a DOI?
Keywords
Digital Transformation; IP Ecosystem; Omni-channel Retailing3
Abstract

Under the wave of digital transformation in the global retail industry, traditional retailers face the challenge of shifting from “scale expansion” to “efficiency-driven” development. MINISO, as a benchmark brand in fast-fashion retail, offers significant reference value for its digital transformation practices. This study focuses on the motivations, pathways, and outcomes of MINISO’s digital transformation, employing methods such as corporate disclosure data, industry reports, and case interviews. Research findings reveal that MINISO achieved inventory turnover reduction to 28 days and procurement cost savings of 18% through a digitally integrated supply chain system connecting 1,100 + suppliers. By constructing a user data platform with 3.5 billion behavioral tags, the company realized a 19% increase in repurchase rates and significant growth in IP-licensed product sales. Organizational restructuring emphasized data-driven metrics in performance evaluations, fostering cross-channel synergies. Financial results demonstrate a 2025 Q1 revenue of RMB 4.43 billion with a 39.8% overseas growth rate, highlighting the success of large-format stores like MINISOLAND. A SWOT analysis indicates strengths in global network and IP partnerships, while challenges include data fragmentation and competitive digital barriers. MINISO’s transformation exemplifies a replicable paradigm centered on “supply chain efficiency + user experience + organizational agility,” requiring further unification of data platforms for sustainable growth.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 International Conference on Hybrid Commerce, Human Capital, and Economic Dynamics (ICHCH 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
18 June 2026
ISBN
978-2-38476-585-0
ISSN
2352-5428
DOI
10.2991/978-2-38476-585-0_11How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Li Zhang
PY  - 2026
DA  - 2026/06/18
TI  - MINISO’s Digital Transformation Pathway: A Case Study
BT  - Proceedings of the 2025 International Conference on Hybrid Commerce, Human Capital, and Economic Dynamics (ICHCH 2025)
PB  - Atlantis Press
SP  - 84
EP  - 94
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-2-38476-585-0_11
DO  - 10.2991/978-2-38476-585-0_11
ID  - Zhang2026
ER  -