Proceedings of the 2025 International Conference on Hybrid Commerce, Human Capital, and Economic Dynamics (ICHCH 2025)

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Take BYD as an Example to Analyze the Digital Transformation Strategy of China’s New Energy Vehicle Enterprises

Authors
Yiqiang Liu1, *
1Business School, East China University of Science and Technology, Shanghai, 200000, China
*Corresponding author. Email: 22011543@mail.ecust.edu.cn
Corresponding Author
Yiqiang Liu
Available Online 18 June 2026.
DOI
10.2991/978-2-38476-585-0_45How to use a DOI?
Keywords
New Energy Vehicles; BYD; Digital Transformation; Transformation Strategy; Enterprise Competitiveness
Abstract

Amid the global automotive industry’s shift toward electrification and intelligence, digital transformation has emerged as a critical driver for new energy vehicle (NEV) enterprises to boost core competitiveness. This paper focuses on BYD, conducting an in-depth analysis of its digital transformation strategy. The study reveals that BYD has constructed an end-to-end digital ecosystem spanning R&D(research and development), manufacturing, marketing, and services, developing distinctive models in key areas: virtual simulation in R&D accelerates product iteration by simulating vehicle performance and component interactions, intelligent factories integrate IoT and big data to optimize production lines, precision marketing leverages user data analytics to tailor strategies and predictive services use real-time vehicle data to preempt maintenance needs. These efforts have yielded remarkable results: R&D cycles shortened by 40%, production efficiency improved by 67%, and market competitiveness significantly enhanced. However, challenges persist, including data security vulnerabilities amid increased information sharing, a shortage of interdisciplinary talents proficient in both automotive engineering and digital technologies, and system compatibility issues between legacy and new digital platforms. BYD’s experiences offer valuable insights for China’s NEV sector, aiding the industry’s high-quality development through replicable digital practices.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 International Conference on Hybrid Commerce, Human Capital, and Economic Dynamics (ICHCH 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
18 June 2026
ISBN
978-2-38476-585-0
ISSN
2352-5428
DOI
10.2991/978-2-38476-585-0_45How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yiqiang Liu
PY  - 2026
DA  - 2026/06/18
TI  - Take BYD as an Example to Analyze the Digital Transformation Strategy of China’s New Energy Vehicle Enterprises
BT  - Proceedings of the 2025 International Conference on Hybrid Commerce, Human Capital, and Economic Dynamics (ICHCH 2025)
PB  - Atlantis Press
SP  - 393
EP  - 401
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-2-38476-585-0_45
DO  - 10.2991/978-2-38476-585-0_45
ID  - Liu2026
ER  -