Analysis of Asset Valuation of Entertainment and Talent Management Industry in Korea: A Case Study of JYP Entertainment Corporation

DOI

10.2991/978-2-38476-585-0_4How to use a DOI?

Keywords

asset valuation; intellectual property; entertainment industry

Abstract

JYP Entertainment has made important contributions to the international influence of the Korean entertainment industry. In recent years, the Korean entertainment industry has become an important contributor to global cultural output. This article examines JYP’s asset valuation methods in the form of a case study. JYP’s valuation methods use market approach, income approach and cost approach. The cost approach provides a solid foundation for asset valuation, the income approach uses the discounted cash flow method to predict future cash flows, and the market approach uses valuation multiples to compare the value of an asset with the value of similar assets. The study shows that JYP maintains strong financial performance, a diverse artist lineup, and a “localized globalization” strategy. The company’s price-to-earnings and price-to-book ratios exceed industry averages, indicating market confidence in its growth prospects. However, the company still faces many challenges including insufficient platform integration, increased competition, and over-reliance on artists. Overall, as long as JYP continues to innovate and maintain effective operations, it can increase the value of long-term assets and demonstrate its adaptability to the volatility of the entertainment capital market.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yiran Xiao
PY  - 2026
DA  - 2026/06/18
TI  - Analysis of Asset Valuation of Entertainment and Talent Management Industry in Korea: A Case Study of JYP Entertainment Corporation
BT  - Proceedings of the 2025 International Conference on Hybrid Commerce, Human Capital, and Economic Dynamics (ICHCH 2025)
PB  - Atlantis Press
SP  - 22
EP  - 33
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-2-38476-585-0_4
DO  - 10.2991/978-2-38476-585-0_4
ID  - Xiao2026
ER  -