Proceedings of the 2025 International Conference on Hybrid Commerce, Human Capital, and Economic Dynamics (ICHCH 2025)

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Strategic Move towards Omni-channel Retail Layout: Amazon’s Acquisition of Whole Foods

Authors
Yuwei Hong1, *
1Faculty of Business and Management, Beijing Normal-Hong Kong Baptist University, Zhuhai, China
*Corresponding author. Email: t330024072@mail.uic.edu.cn
Corresponding Author
Yuwei Hong
Available Online 18 June 2026.
DOI
10.2991/978-2-38476-585-0_6How to use a DOI?
Keywords
Omni-channel Retail; Acquisition; Three - Layer Collaborative Model
Abstract

The digital transformation of the global retail industry is accelerating, and the integration of omni-channel has become a core trend. Against the backdrop of digital transformation, Amazon’s acquisition of Whole Foods Market in 2017 marked a pivotal move in its strategy to establish an omni-channel retail network. This study examines the strategic logic and implementation effectiveness of Amazon in achieving an omni-channel retail layout following its acquisition. The significantly enhanced revenue scale and operational efficiency of the enterprise reflect that the omni-channel retail layout has become the core path for enterprises to break through growth bottlenecks. In response to the challenges that emerged during the process of achieving an omni-channel retail layout, this study also proposes a “strategy-technology-operation” three-layer collaborative model, providing a full-chain innovation framework for retail enterprises from scene digital mapping, reverse empowerment of the supply chain to touchpoint function reengineering. Furthermore, this model promotes the development of omni-channel retailing from an advocated concept to a quantifiable and replicable scientific stage.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 International Conference on Hybrid Commerce, Human Capital, and Economic Dynamics (ICHCH 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
18 June 2026
ISBN
978-2-38476-585-0
ISSN
2352-5428
DOI
10.2991/978-2-38476-585-0_6How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yuwei Hong
PY  - 2026
DA  - 2026/06/18
TI  - Strategic Move towards Omni-channel Retail Layout: Amazon’s Acquisition of Whole Foods
BT  - Proceedings of the 2025 International Conference on Hybrid Commerce, Human Capital, and Economic Dynamics (ICHCH 2025)
PB  - Atlantis Press
SP  - 41
EP  - 50
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-2-38476-585-0_6
DO  - 10.2991/978-2-38476-585-0_6
ID  - Hong2026
ER  -