Proceedings of the 2025 International Conference on Hybrid Commerce, Human Capital, and Economic Dynamics (ICHCH 2025)

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An Exploration of Automotive Industry Digital Transformation Strategies: The Case Study of BMW

Authors
Weizhe Zhao1, *
1Applied Translation, Beijing Normal-Hong Kong Baptist University, Zhuhai, China
*Corresponding author. Email: S230025107@mail.uic.edu.cn
Corresponding Author
Weizhe Zhao
Available Online 18 June 2026.
DOI
10.2991/978-2-38476-585-0_39How to use a DOI?
Keywords
Digital Transformation; Digital Strategy; Artificial Intelligence; Infotainment System; Ecosystem
Abstract

This paper analyzes BMW’s digital transformation strategy due to intense competition and disruptive technologies in the automotive sector. The study emphasizes the need to adopt technologies like AI, big data, and business models based on platforms to stay ahead of the competition. It presents BMW’s SWOT analysis, revealing its strengths, including its powerful brand and sustainability focus, but also its weakness of failing to quickly adopt emerging technologies and switch to electric power from fuels. Market trends demonstrating growing customer needs for customized and intelligent automobiles, as well as the growing significance of human–machine interfaces and intelligent systems, are also examined. Adopting the case study method, the paper evaluates BMW’s existing strategies and recommends enhancements. It reveals that BMW needs to spend more on AI-based design, data-centered service optimization, and collaborations with tech companies to catch up with innovative companies like BYD. It also identifies the risks of digital disruption, including high costs and organizational change requirements, but asserts that opportunities like emerging business ecosystems and enhanced engagement of customers far outweigh these risks. Therefore, an integrated, carefully thought-out digital strategy can enable traditional companies like BMW to transform successfully, consolidate their market leadership, and develop new value in the fast-changing automotive ecosystem.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 International Conference on Hybrid Commerce, Human Capital, and Economic Dynamics (ICHCH 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
18 June 2026
ISBN
978-2-38476-585-0
ISSN
2352-5428
DOI
10.2991/978-2-38476-585-0_39How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Weizhe Zhao
PY  - 2026
DA  - 2026/06/18
TI  - An Exploration of Automotive Industry Digital Transformation Strategies: The Case Study of BMW
BT  - Proceedings of the 2025 International Conference on Hybrid Commerce, Human Capital, and Economic Dynamics (ICHCH 2025)
PB  - Atlantis Press
SP  - 334
EP  - 341
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-2-38476-585-0_39
DO  - 10.2991/978-2-38476-585-0_39
ID  - Zhao2026
ER  -