Proceedings of the International Conference of Health Development. Covid-19 and the Role of Healthcare Workers in the Industrial Era (ICHD 2020)

Solution, Access, Value and Education for Customer Centric Strategy at Ibnu Sina Hospital in Aceh, Indonesia

Authors
Sri Rahayu, Wahyu Sulistiadi, Hafiizhoh Fithriyyah, Nanny Harmani
Corresponding Author
Sri Rahayu
Available Online 25 November 2020.
DOI
https://doi.org/10.2991/ahsr.k.201125.078How to use a DOI?
Keywords
Solution, Access, Value, Education, customer centric strategy
Abstract
Ibnu Sina Aceh Hospital organizes sharia health services by following Syariah principles to restore the patient’s physical, mental, and spiritual health, based on the requests and needs of patients as service users. Sharia health services are introduced to health service users with a marketing mix model, which is Solution, Access, Value, and Education (SAVE) approach. This study aims to determine the relationship between SAVE and customer-centric strategy formulation using a quantitative analytic and cross-sectional study design. We distributed the questionnaire randomly and collect data from 121 patients who had received health services. Descriptive statistical analysis was used to determine the correlation and the importance of patients’ service needs in developing a customer-centric strategy. We found a correlation between the Sharia Solution, Access, Value, and Education variables and Customer-Centric Strategy with sig count = 0,000 and correlation coefficient = 0.715. Thus, we suggest that hospital management and health workers to plan strategies and provide Sharia health service s, which centered on patient needs, and should remain committed and consistent in the service process.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Sri Rahayu
AU  - Wahyu Sulistiadi
AU  - Hafiizhoh Fithriyyah
AU  - Nanny Harmani
PY  - 2020
DA  - 2020/11/25
TI  - Solution, Access, Value and Education for Customer Centric Strategy at Ibnu Sina Hospital in Aceh, Indonesia
BT  - Proceedings of the International Conference of Health Development. Covid-19 and the Role of Healthcare Workers in the Industrial Era (ICHD 2020)
PB  - Atlantis Press
SP  - 460
EP  - 472
SN  - 2468-5739
UR  - https://doi.org/10.2991/ahsr.k.201125.078
DO  - https://doi.org/10.2991/ahsr.k.201125.078
ID  - Rahayu2020
ER  -