The Construction of Public Personas in Variety Show

DOI

10.2991/978-2-494069-89-3_64How to use a DOI?

Keywords

Persona; Dramaturgy Theory; Variety Show

Abstract

This paper uses Goffman's “Dramaturgy Theory” and the “ME” and the “I” Theory to analyze celebrity personas. It aims to find the basis of celebrity personas and the reasons for the construction of celebrity personas in the digital era. Many stars and their personas in variety shows are analyzed as cases to support the arguments. Regarding the reasons for the construction of celebrity personas, it is found that through image management, celebrities build personas to increase their exposure and trigger public discussion. Furthermore, their participation in variety shows can meet the audience's prying desire and set up emotional ties between them and their fans to gain profit. In this process, the boundary between “frontstage” and “backstage” of the variety shows is blurred and the personas of stars are more likely to be suspected in the environment of new media. This research result contributes to the field of image management.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Muzhi Jiao
PY  - 2022
DA  - 2022/12/30
TI  - The Construction of Public Personas in Variety Show
BT  - Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)
PB  - Atlantis Press
SP  - 554
EP  - 560
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-89-3_64
DO  - 10.2991/978-2-494069-89-3_64
ID  - Jiao2022
ER  -