Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)

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The Live Commerce of VTuber

Authors
Ziyu Zhao1, *
1Denison University, United States, Granville, 43023
*Corresponding author. Email: zhao_z2@denison.edu
Corresponding Author
Ziyu Zhao
Available Online 30 December 2022.
DOI
10.2991/978-2-494069-89-3_37How to use a DOI?
Keywords
Vtuber; Live commerce; live streaming; metaverse
Abstract

With the iterative update of mobile communication technology, the improvement of Internet technology, and the reduction of video recording costs, online video live broadcasting has entered a period of development. Webcast events are not only entertaining but have become a place to market products. Due to the low threshold of webcasting technology, it has attracted a large number of people into the livestreaming market, making the content and scenes of webcasting more diversified. Before the arrival of the Metaverse, these virtual digital people had already brought goods into the real world and become assistants to live broadcasters. People are looking forward to it, expecting virtual digital people to display their talents in more fields. This study uses the method of literature review to study the reasons for the rapid rise of virtual live broadcast and the current application situation in the future. In the end, the study found that there are still many problems with VTuber in live streaming, and there is a gap between live streaming and live broadcast.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2022
ISBN
10.2991/978-2-494069-89-3_37
ISSN
2352-5398
DOI
10.2991/978-2-494069-89-3_37How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ziyu Zhao
PY  - 2022
DA  - 2022/12/30
TI  - The Live Commerce of VTuber
BT  - Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)
PB  - Atlantis Press
SP  - 324
EP  - 331
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-89-3_37
DO  - 10.2991/978-2-494069-89-3_37
ID  - Zhao2022
ER  -