Research on the Evaluation of the Competitiveness of Tourism Attractions from the Perspective of System Theory: A Case Study of 5A Scenic Spots in Chengdu-Chongqing Economic Circle

DOI

10.2991/978-2-494069-89-3_211How to use a DOI?

Keywords

Systems Theory; Competitiveness of Scenic Spots; Chengdu-Chongqing Economic circle; 5A Scenic Spots

Abstract

The competitiveness of tourist attractions is an essential part of the research on tourism competitiveness, but it has not been paid enough attention in the existing research on tourism competitiveness. 5A-level scenic spots are the highest quality tourist attractions in China's tourism industry, and also a critical driving point for building world-class tourist attractions. Based on the perspective of system theory, this paper constructs the competitiveness index system of tourist attractions from five aspects: product competitiveness, market competitiveness, management competitiveness, talent competitiveness and sustainable development competitiveness. The comprehensive analytic hierarchy process (AHP) and entropy weight method were used to determine the weight of the index system, and the competitiveness of 10 5A scenic spots in the Chengdu-Chongqing economic circle was empirically evaluated. The results show that :(1) The competitiveness level of the 5A scenic spots in the Chengdu-Chongqing economic circle is generally not high, and there is a lack of high competitive scenic spots;(2) 5A scenic spots competitiveness differentiation is relatively obvious in Chengdu-Chongqing economic circle, which shows obvious hierarchy. (3) Some scenic spots have their own characteristics and competitive advantages.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jiao Chen
AU  - Jie Zhou
AU  - Kexin Cai
PY  - 2022
DA  - 2022/12/30
TI  - Research on the Evaluation of the Competitiveness of Tourism Attractions from the Perspective of System Theory: A Case Study of 5A Scenic Spots in Chengdu-Chongqing Economic Circle
BT  - Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)
PB  - Atlantis Press
SP  - 1841
EP  - 1853
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-89-3_211
DO  - 10.2991/978-2-494069-89-3_211
ID  - Chen2022
ER  -