The Interaction Between Internet Celebrities and Their Audience Through Social Media Platforms – A Case Study on a Chinese Food Blogger

DOI

10.2991/assehr.k.200727.189How to use a DOI?

Keywords

Internet Celebrities, social media, interaction

Abstract

As technology has continued to rapidly develop, normal people have taken advantage of the incredible opportunities for instant information exchange to become online celebrities. These individuals must adapt to their online identity and explore their own communication mode with their audiences. This paper will conduct a comparative study of Chinese food bloggers on the microblogging platform Weibo to explore their different interaction modes with their audiences. Through the collection of quantitative and qualitative data, different communicate modes are analysed in different respects. Internet celebrities are able to attract audiences by posting quality content, keeping regular updates and establishing intimacy with audiences. Besides, the importance of generating loyal fans and building personal brands through employing unique interact methods are also highlighted in the article.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Pei Zhang
PY  - 2020
DA  - 2020/07/27
TI  - The Interaction Between Internet Celebrities and Their Audience Through Social Media Platforms – A Case Study on a Chinese Food Blogger
BT  - Proceedings of the 2020 5th International Conference on Humanities Science and Society Development (ICHSSD 2020)
PB  - Atlantis Press
SP  - 637
EP  - 641
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200727.189
DO  - 10.2991/assehr.k.200727.189
ID  - Zhang2020
ER  -