The Application Mechanism of Emotional Demand in Advertising Photography from the Perspective of Symbols
- 10.2991/assehr.k.200727.139How to use a DOI?
- advertising photography, emotional appeal, metapho, connotative means, image interpretation
Advertising images have the natural attribute of conveying human emotions. The emotional appeal mechanism of advertising photography is to construct emotional connotation through metaphorical mode and to change the information composition of image symbols by using the rhetoric of artistic photography as a means of connotation. It generates emotional experience through the familiar symbol system of the audience, injects emotion into inanimate goods, and finally achieves emotional guidance to the audience.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Cai Tongyu PY - 2020 DA - 2020/07/27 TI - The Application Mechanism of Emotional Demand in Advertising Photography from the Perspective of Symbols BT - Proceedings of the 2020 5th International Conference on Humanities Science and Society Development (ICHSSD 2020) PB - Atlantis Press SP - 406 EP - 409 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200727.139 DO - 10.2991/assehr.k.200727.139 ID - Tongyu2020 ER -