The Construction of City Image in Short Video: A Case Study of Xi’an in the Short Video of Douyin
- 10.2991/assehr.k.200727.072How to use a DOI?
- City Image Construction, Douyin Short Video, Xi’an
With the continuous advancement of urban modernization, the city has become an important node of global economic development and cultural exchange, and the competition among cities is inseparable from the shaping and dissemination of the city image. In recent years, Douyin short video has changed the way of media content production and dissemination with its own platform advantages, and has promoted the popularity of Xi’an, and boosted the image building of city brand rapidly. Therefore, from the perspective of “urban image communication”, this paper uses content analysis, literature research and other research methods to explore the role of short video in urban image construction. Through the research of Xi’an urban image communication on Douyin short video platform, this paper discusses its strategies in content production and communication.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Cao Shan PY - 2020 DA - 2020/07/27 TI - The Construction of City Image in Short Video: A Case Study of Xi’an in the Short Video of Douyin BT - Proceedings of the 2020 5th International Conference on Humanities Science and Society Development (ICHSSD 2020) PB - Atlantis Press SP - 111 EP - 114 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200727.072 DO - 10.2991/assehr.k.200727.072 ID - Shan2020 ER -