The Manifestation of National Collective Unconsciousness and Expectation Vision in Non-Legacy Products—Take the Nanan Yingdu Pull-Out Lamp in Fujian as an Example
- 10.2991/assehr.k.200727.167How to use a DOI?
- Non-legacy products, collective unconsciousness, expectation horizon
Cultural and creative products such as non-legacy are the accumulation of national culture. In the design process, the culture of 5,000 years in China is hidden in a collective unconscious form. The color, shape, texture, and text content of the work awaken people’s hearts. Primitive images, these all affect people’s purchasing behavior; at the same time, can contemporary non-legacy cultural creations properly meet people’s expectations, and innovate people’s original primitive images without “lonely voice”, so that the collective unconscious can get New cultural carrier. This article takes the Nanan Yingdu lamp pulling folk event in Fujian Non-Heritage Project as an example to investigate the reflection of the image of auspicious and festive lanterns in traditional Chinese traditional culture in the collective unconsciousness of contemporary people, and comprehensively discusses the In the era, how Chinese culture retains its non-legacy cultural characteristics in the torrent of culture and is not obliterated by foreign cultures is a question worth considering for contemporary art workers.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Lin Zibo AU - Yang Peiyu PY - 2020 DA - 2020/07/27 TI - The Manifestation of National Collective Unconsciousness and Expectation Vision in Non-Legacy Products—Take the Nanan Yingdu Pull-Out Lamp in Fujian as an Example BT - Proceedings of the 2020 5th International Conference on Humanities Science and Society Development (ICHSSD 2020) PB - Atlantis Press SP - 531 EP - 535 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200727.167 DO - 10.2991/assehr.k.200727.167 ID - Zibo2020 ER -