Research on the operational mechanism of network fundraising in Background of “Internet+”

DOI

10.2991/ichssr-18.2018.128How to use a DOI?

Keywords

Network fundraising, Theory of planned behavior, Donation intention.

Abstract

In this study, people of different ages and occupations were selected as the research objects. This study uses the method of questionnaire survey, supplemented by the theory of planned behavior. SPSS19.0 software was used to analyze the results of 500 valid questionnaires. The study found that the attitude of donation, the subjective norm and the perception behavior control factors have positive influence on the public participation in the Internet solicitation. On the basis of this, suggestions are put forward according to the results of data analysis.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hongming Fu
AU  - Hui Cai
AU  - Hua Song
PY  - 2018/05
DA  - 2018/05
TI  - Research on the operational mechanism of network fundraising in Background of “Internet+”
BT  - Proceedings of the 2018 4th International Conference on Humanities and Social Science Research (ICHSSR 2018)
PB  - Atlantis Press
SP  - 663
EP  - 670
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssr-18.2018.128
DO  - 10.2991/ichssr-18.2018.128
ID  - Fu2018/05
ER  -