Proceedings of the 7th International Conference on Humanities and Social Science Research (ICHSSR 2021)

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The Brand Internationalization of Chinese Sportswear Companies: A Case Study of Anta and Li-Ning

Authors
Chengzhi Niu
Corresponding Author
Chengzhi Niu
Available Online 20 May 2021.
DOI
10.2991/assehr.k.210519.220How to use a DOI?
Keywords
brand internationalization, Li Ning, Anta
Abstract

This paper selects Li Ning and Anta as research cases to find out how these two companies succeed in internationalization. Through the analysis we concluded a successful path of the brand internationalization process of Chinese apparel companies, and also provide a reference for other Chinese apparel companies to promote internationalization.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 7th International Conference on Humanities and Social Science Research (ICHSSR 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
20 May 2021
ISBN
10.2991/assehr.k.210519.220
ISSN
2352-5398
DOI
10.2991/assehr.k.210519.220How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Chengzhi Niu
PY  - 2021
DA  - 2021/05/20
TI  - The Brand Internationalization of Chinese Sportswear Companies: A Case Study of Anta and Li-Ning
BT  - Proceedings of the 7th International Conference on Humanities and Social Science Research (ICHSSR 2021)
PB  - Atlantis Press
SP  - 1110
EP  - 1114
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210519.220
DO  - 10.2991/assehr.k.210519.220
ID  - Niu2021
ER  -