Analysis of the Path of Spreading Red Culture by Film and TV Works in the New Era

DOI

10.2991/assehr.k.210519.158How to use a DOI?

Keywords

Movies, Red Culture, Creative mode, Propagation path

Abstract

In terms of the red culture under the leadership of the Communist Party of China, it refers to the abstract sum that influences the thinking patterns and behavior patterns formed and developed in the long-term revolution, construction and reform, which is under the guidance of Marxist theory, takes the communism as the goal, takes the people as the main body and the new democratic revolution as the beginning. There is no doubt that the features of film and television works have special significance to the spreading of red culture. In this thesis, it makes combination of the film and television works’s advantages of spreading culture to carry out the discussion on how the spreading of red culture takes advantage of the film and television industry from five aspects, such as perfecting the marketization mechanism system of film and television industry, the selection of red symbols, the creation of film content, the spreading path of omnimedia and the development of campus red film activities.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - DeMin He
AU  - WenHui Li
AU  - Yue Li
PY  - 2021
DA  - 2021/05/20
TI  - Analysis of the Path of Spreading Red Culture by Film and TV Works in the New Era
BT  - Proceedings of the 7th International Conference on Humanities and Social Science Research (ICHSSR 2021)
PB  - Atlantis Press
SP  - 789
EP  - 792
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210519.158
DO  - 10.2991/assehr.k.210519.158
ID  - He2021
ER  -