Analysis on the Image and Discourse Popularity of “Ma Baoguo Style” from the Perspective of Social Media

DOI

10.2991/assehr.k.210519.109How to use a DOI?

Keywords

Internet carnival, Discourse analysis, Social media, Ma Baoguo

Abstract

Ma Baoguo, who is the leader of “Hunyuan Xingyi Taichi”. His unique “Ma Baoguo style”, such as “young people have no martial arts ethics” and “mouse tail juice” (It is your funeral), has become popular on the Internet by the end of 2020, and has been used and spread by many netizens. Based on Bakhtin’s carnival theory, this paper analyzes the phenomenon, and holds that the popularity of “Ma Baoguo Style” is actually a farce of looking at the ugliness, which is gradually mediated and symbolized after secondary creation and viral replication on the Internet, and then forms a temporary discourse Carnival community based on “Ma Baoguo style”. This paper analyzes and summarizes the formation of the carnival phenomenon of “Ma Baoguo Style” and the reasons behind its popularity, and reflects on the carnival phenomenon of “Ma Baoguo Style”. In the social media era, the media and audience must be vigilant against the “turn nasty” of mainstream culture caused by pan entertainment, and keep rational and ethical bottom line in the network carnival.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chakting Lui
PY  - 2021
DA  - 2021/05/20
TI  - Analysis on the Image and Discourse Popularity of “Ma Baoguo Style” from the Perspective of Social Media
BT  - Proceedings of the 7th International Conference on Humanities and Social Science Research (ICHSSR 2021)
PB  - Atlantis Press
SP  - 544
EP  - 547
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210519.109
DO  - 10.2991/assehr.k.210519.109
ID  - Lui2021
ER  -