The Digital Labor of “Generation Z”: The Behavior of Contemporary College Students Using Online Media Platforms from the Perspective based on Communication Political Economy
- DOI
- 10.2991/assehr.k.210519.097How to use a DOI?
- Keywords
- Generation Z, Digital Labor, Digital Labor Prosumers Communication Political Economy Media Literacy Education for College Students
- Abstract
“Generation Z” is a generation growing up in the environment of digital media and network. Under the influence of network, they gradually establish their own values and world outlook, and seek for self-identity in the vast world constructed by digital construction. Political economy of communication is a branch of communication, which is different from the empirical research path of other communication studies. It focuses on the influence of communication as an economic force on society and the control of communication activities by social political and economic authorities. From this perspective, every behavior of people hides its connotation of economics and a deeper level of criticism. It is from this perspective, this paper chose the Z generation this special group, contemporary college students as the research object, through the survey method to explore the basic characteristics of contemporary college students online media platform using behavior and objective law, trying to understand the psychological demands of related behavior behind its understanding of the behavior and for the recognition of the number of labor, Furthermore, the media literacy education of college students will be promoted faster and better, and the media literacy of college students will be comprehensively improved to help them use media in a better way.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Xinge Liu AU - Senkang Hu AU - Aixiu Zhang PY - 2021 DA - 2021/05/20 TI - The Digital Labor of “Generation Z”: The Behavior of Contemporary College Students Using Online Media Platforms from the Perspective based on Communication Political Economy BT - Proceedings of the 7th International Conference on Humanities and Social Science Research (ICHSSR 2021) PB - Atlantis Press SP - 485 EP - 489 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210519.097 DO - 10.2991/assehr.k.210519.097 ID - Liu2021 ER -