Research on Value Orientation and Consciousness Reconstruction in the Era of Intellectual Media

DOI

10.2991/assehr.k.210519.022How to use a DOI?

Keywords

s, refactoring, The value principle, Information dissemination

Abstract

The relationship between artificial intelligence technology and media is getting closer and closer. Although the intelligent information recommendation algorithm in the intelligent media era has greatly improved the coverage and arrival rate of information dissemination, the algorithm service based on big data and artificial intelligence is expanding day by day. Algorithms are infiltrating into our daily life and social operation in a quiet and rapid way. Focusing on the value bias of the media under the background of big data’s artificial intelligence, this paper discusses the transformation of artificial intelligence technology to the media information industry from a rational point of view. The technological values in the intelligent era not only influence the production mechanism and news communication order of the news media, but also have a profound impact on the media literacy of the audience. Due to the technical, unilateral and hidden characteristics of algorithm power, there are still many defects, such as the lack of comprehensive and objective cognition, inability to identify human emotional changes and needs, ethical and legal gaps and so on. It aggravates the inequality, hinders the free choice and increases the insecurity, which makes people worry about whether the power of the algorithm can be controlled or not. From the philosophical aspect of intelligent technology, values are embedded in intelligent technology in a way that how to define rationality. Only by establishing an intelligent communication algorithm platform with value rationality as the value, the media information industry can return to paying attention to the development of human itself in the development of digitalization and intelligence, and combine algorithm recommendation with manual editing. Improve the audience’s media literacy and other aspects. Therefore, the study of information values in the intelligent era needs to examine intelligent technology in the context of media information dissemination, and then explore an important research point in the era of new media technology.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ziqi Ge
PY  - 2021
DA  - 2021/05/20
TI  - Research on Value Orientation and Consciousness Reconstruction in the Era of Intellectual Media
BT  - Proceedings of the 7th International Conference on Humanities and Social Science Research (ICHSSR 2021)
PB  - Atlantis Press
SP  - 112
EP  - 115
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210519.022
DO  - 10.2991/assehr.k.210519.022
ID  - Ge2021
ER  -