Study on the Use of an iPad app for University Student Recruitment
Xavier Ferre, Ricardo Imbert, Emilia Palma, Miguel Angel Pascual
Available Online March 2013.
- 10.2991/icibet.2013.36How to use a DOI?
Multi-touch tablet devices, like the iPad, are increasingly used for sales and mar-keting activities. In the higher education sector, these devices can contribute to university promotion and student re-cruitment. With this purpose, we have created an iPad app to be used by univer-sity informants in orientation fairs ad-dressed to secondary school students, and evaluated its usage in a fair. Two questionnaires have been distributed between informants and visitors to evaluate their satisfaction. The results show that the app has contributed to improve the task of informants, and has produced a positive impact in visitors.
- © 2013, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Xavier Ferre AU - Ricardo Imbert AU - Emilia Palma AU - Miguel Angel Pascual PY - 2013/03 DA - 2013/03 TI - Study on the Use of an iPad app for University Student Recruitment BT - Proceedings of the 2013 International Conference on Information, Business and Education Technology (ICIBET 2013) PB - Atlantis Press SP - 170 EP - 173 SN - 1951-6851 UR - https://doi.org/10.2991/icibet.2013.36 DO - 10.2991/icibet.2013.36 ID - Ferre2013/03 ER -