Proceedings of the 2013 International Conference on Information, Business and Education Technology (ICIBET 2013)

Study on the Use of an iPad app for University Student Recruitment

Authors
Xavier Ferre, Ricardo Imbert, Emilia Palma, Miguel Angel Pascual
Corresponding Author
Xavier Ferre
Available Online March 2013.
DOI
10.2991/icibet.2013.36How to use a DOI?
Abstract

Multi-touch tablet devices, like the iPad, are increasingly used for sales and mar-keting activities. In the higher education sector, these devices can contribute to university promotion and student re-cruitment. With this purpose, we have created an iPad app to be used by univer-sity informants in orientation fairs ad-dressed to secondary school students, and evaluated its usage in a fair. Two questionnaires have been distributed between informants and visitors to evaluate their satisfaction. The results show that the app has contributed to improve the task of informants, and has produced a positive impact in visitors.

Copyright
© 2013, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2013 International Conference on Information, Business and Education Technology (ICIBET 2013)
Series
Advances in Intelligent Systems Research
Publication Date
March 2013
ISBN
10.2991/icibet.2013.36
ISSN
1951-6851
DOI
10.2991/icibet.2013.36How to use a DOI?
Copyright
© 2013, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Xavier Ferre
AU  - Ricardo Imbert
AU  - Emilia Palma
AU  - Miguel Angel Pascual
PY  - 2013/03
DA  - 2013/03
TI  - Study on the Use of an iPad app for University Student Recruitment
BT  - Proceedings of the 2013 International Conference on Information, Business and Education Technology (ICIBET 2013)
PB  - Atlantis Press
SP  - 170
EP  - 173
SN  - 1951-6851
UR  - https://doi.org/10.2991/icibet.2013.36
DO  - 10.2991/icibet.2013.36
ID  - Ferre2013/03
ER  -