Reflection on Organizational Culture from the Perspective of Inner Moral

DOI

10.2991/icibet.2013.77How to use a DOI?

Abstract

Moral was not intrinsic in business, because non-moral business myth had been popular in both theory and practice for a long time. In order to survive in the consumer campaigns, companies tied to combine organizational culture and moral in three stages: spontaneously seeking for social morality, identifying moral norms, and consciously spreading moral norms in organizational culture. But in fact organizational moral might easily become an inner moral and serves for the benefits of organizations, which will do harms to organizations and the public.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Bing Yan
AU  - Keling Zheng
AU  - Bing Xu
PY  - 2013/03
DA  - 2013/03
TI  - Reflection on Organizational Culture from the Perspective of Inner Moral
BT  - Proceedings of the 2013 International Conference on Information, Business and Education Technology (ICIBET 2013)
PB  - Atlantis Press
SP  - 352
EP  - 355
SN  - 1951-6851
UR  - https://doi.org/10.2991/icibet.2013.77
DO  - 10.2991/icibet.2013.77
ID  - Yan2013/03
ER  -