Proceedings of the 2013 International Conference on Information, Business and Education Technology (ICIBET 2013)

Research on Network Visual Marketing Strategy of Garment Enterprises

Authors
Yuanyuan Zhang, Zhixiang Wang
Corresponding Author
Yuanyuan Zhang
Available Online March 2013.
DOI
10.2991/icibet.2013.222How to use a DOI?
Abstract

With the global popularization of e-commerce, the sales methods of garment enterprises have started developing from the traditional entity stores to the orienta-tion of network sales, and network mar-keting launches enterprises’ multiple marketing patterns. Based on the defi-ciency that online shopping is devoid of a sense of reality, when promoting the website construction, China’s garment enterprises should also intensify the de-velopment of and the research on online commodity exhibition technology and visual marketing strategy, so as to create the optimal shopping environment similar to traditional sales environment.

Copyright
© 2013, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2013 International Conference on Information, Business and Education Technology (ICIBET 2013)
Series
Advances in Intelligent Systems Research
Publication Date
March 2013
ISBN
978-90-78677-57-4
ISSN
1951-6851
DOI
10.2991/icibet.2013.222How to use a DOI?
Copyright
© 2013, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yuanyuan Zhang
AU  - Zhixiang Wang
PY  - 2013/03
DA  - 2013/03
TI  - Research on Network Visual Marketing Strategy of Garment Enterprises
BT  - Proceedings of the 2013 International Conference on Information, Business and Education Technology (ICIBET 2013)
PB  - Atlantis Press
SP  - 1013
EP  - 1016
SN  - 1951-6851
UR  - https://doi.org/10.2991/icibet.2013.222
DO  - 10.2991/icibet.2013.222
ID  - Zhang2013/03
ER  -