The Effect of Institution Based Trust on Mobile Banking Utilization
- 10.2991/icibet.2013.251How to use a DOI?
The paper reports the findings of a study investigating the effect of institution based trust on mobile banking utilization. Using the survey research methodology involving 312 respondent who were mo-bile banking users, it was found that both components of institution-based trust which are structural normality and struc-tural assurance have positive effect on mobile banking utilization. The findings suggest the importance of maintaining conducive mobile banking environment so as to ensure continuous and increased utilization among users.
- © 2013, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Mohamad Noorman Masrek AU - Omar Normah AU - Merduwati Hashim Dang PY - 2013/03 DA - 2013/03 TI - The Effect of Institution Based Trust on Mobile Banking Utilization BT - Proceedings of the 2013 International Conference on Information, Business and Education Technology (ICIBET 2013) PB - Atlantis Press SP - 1156 EP - 1159 SN - 1951-6851 UR - https://doi.org/10.2991/icibet.2013.251 DO - 10.2991/icibet.2013.251 ID - Masrek2013/03 ER -