Research on Marketing Strategy of Economy Hotel

DOI

10.2991/icibet.2013.290How to use a DOI?

Abstract

On the basis of a scientific definition on economy hotels, marketing and marketing strategy, the article makes a systemic re-view about economy hotels' marketing strategy. The existing researches of econ-omy hotels mostly focus on core competi-tiveness, competitive strategy and region-al development, while less results on economy hotel marketing strategy. This article discusses the current development situation of our China’s economy hotel, makes analysis on industry environment, management advantage and development disorder, and points out the necessity of making a scientific marketing strategy.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Yixian Yu
PY  - 2013/03
DA  - 2013/03
TI  - Research on Marketing Strategy of Economy Hotel
BT  - Proceedings of the 2013 International Conference on Information, Business and Education Technology (ICIBET 2013)
PB  - Atlantis Press
SP  - 1334
EP  - 1337
SN  - 1951-6851
UR  - https://doi.org/10.2991/icibet.2013.290
DO  - 10.2991/icibet.2013.290
ID  - Yu2013/03
ER  -