Proceedings of the 4th International Conference on Innovation in Engineering and Vocational Education (ICIEVE 2021)

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Restaurant Image, Information Quality and Novelty Seeking as Behavioral Antecedents of Intention to Purchase Food Services Using Online Transportation

Authors
Tundung Subali Patma*
Department of Business Administration, Malang State Polytechnic, Malang, Indonesia
Sovia Rosalinsoviavokasi@ub.ac.id
Department of Business Administration, Vocational Education, Brawijaya University, Malang, Indonesia
Andriani Kusumawatiandriani_kusuma@ub.ac.id
Department Business Administration, Faculty of Administrative Science, Brawijaya University, Malang, Indonesia
Karisma Sri Rahayukarisma.rahayu@polinema.ac.id
Department of Business Administration, Malang State Polytechnic, Malang, Indonesia
Corresponding Author
Tundung Subali Patma
Available Online 30 March 2022.
DOI
10.2991/assehr.k.220305.058How to use a DOI?
Keywords
restaurant image; information quality; novelty seeking; behavioral intention; technology application model
Abstract

One of the developments in information technology is innovation in online transportation that can change individual behavior. This study aims to determine the factors that can shape consumer behavior, especially behavioral intention, namely restaurant image, information quality, and novelty seeking. This type of research is explanatory research by conducting a direct online survey to users of the online transportation mobile application, especially in food delivery. The total sample used in this study was 315 respondents and then analyzed using Structural Equation Modeling (SEM). The results showed that restaurant image and information quality significantly affected novelty seeking and behavioral intention. Novelty seeking has an impact on behavioral intention. Based on the analysis of restaurant image and information quality in online transportation applications, especially food delivery, they play a crucial role in behavioral intention. Although novelty seeking can impact behavioral intention, this study did not find the effect of the mediating part of novelty seeking, so we can conclude that novelty seeking is only an alternative determinant of behavioral intention in ordering online food delivery. The study results also show that online transportation applications, especially food delivery, are innovations in information technology that make it easier for users to support daily needs activities. The existence of food delivery applications proves a change in consumer behavior by changing offline habits to online.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 4th International Conference on Innovation in Engineering and Vocational Education (ICIEVE 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 March 2022
ISBN
10.2991/assehr.k.220305.058
ISSN
2352-5398
DOI
10.2991/assehr.k.220305.058How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Tundung Subali Patma
AU  - Sovia Rosalin
AU  - Andriani Kusumawati
AU  - Karisma Sri Rahayu
PY  - 2022
DA  - 2022/03/30
TI  - Restaurant Image, Information Quality and Novelty Seeking as Behavioral Antecedents of Intention to Purchase Food Services Using Online Transportation
BT  - Proceedings of the 4th International Conference on Innovation in Engineering and Vocational Education (ICIEVE 2021)
PB  - Atlantis Press
SP  - 289
EP  - 294
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220305.058
DO  - 10.2991/assehr.k.220305.058
ID  - Patma2022
ER  -