Proceedings of the 2022 3rd International Conference on Language, Art and Cultural Exchange（ICLACE 2022)

<Previous Article In Volume
Next Article In Volume>

Research on Application and Reason Analysis of Taobao Style Network Language

Authors
Kailei Feng1, *, †, Yifei Li2, †, Anran Wang3, †
1Zhejiang University of Science and Technology, Hangzhou, China
2Macau University of Science and Technology, Macau, China
3Beijing Institute of Technology, Zhuhai, China
†

Those authors contributed equally.

*Corresponding author. Email: @stu.edu.ecnu.cn
Corresponding Author
Kailei Feng
Available Online 14 July 2022.
DOI
10.2991/assehr.k.220706.110How to use a DOI?
Keywords
Taobao Style; Web language; Formative Causes
Abstract

The rapid development of Internet technology will promote the emergence of network culture, including network language. In recent years, with the popularity of Taobao shopping, Taobao Style has gradually penetrated into people’s life. Taobao Style is mainly formed in the commodity trading dialogue through the online trading crowd with the online shopping website Taobao as the carrier. Because this kind of language is intimate with buyers and has no sense of distance, it is often used by sellers on the Internet to facilitate transactions. Nowadays, Taobao Style is not only popular in cyberspace, but also widely used in social real life. This paper analyzes the application scope and characteristics of Taobao Style, and explores the reasons for the formation of Taobao Style from three aspects: the development needs of Internet economy, the rapid pace of modern life and the youth of interactive groups. Taking Taobao Style as an example, this paper holds that the occurrence of new language and culture scene and social and economic development have mutual construction. This study will be beneficial to discuss the emergence of new language and culture phenomenon from the perspective of social function.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2022 3rd International Conference on Language, Art and Cultural Exchange（ICLACE 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
14 July 2022
ISBN
10.2991/assehr.k.220706.110
ISSN
2352-5398
DOI
10.2991/assehr.k.220706.110How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Kailei Feng
AU  - Yifei Li
AU  - Anran Wang
PY  - 2022
DA  - 2022/07/14
TI  - Research on Application and Reason Analysis of Taobao Style Network Language
BT  - Proceedings of the 2022 3rd International Conference on Language, Art and Cultural Exchange（ICLACE 2022)
PB  - Atlantis Press
SP  - 584
EP  - 588
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220706.110
DO  - 10.2991/assehr.k.220706.110
ID  - Feng2022
ER  -