Research on Product Design Methods and Strategies from the Perspective of Cognitive Metaphor

DOI

10.2991/978-2-38476-511-9_110How to use a DOI?

Keywords

cognitive metaphor theory; product metaphor; conceptual synthesis; design methodology

Abstract

As product design evolves from functionalism to emotional and symbolic approaches, rhetorical techniques have become essential tools for designers to communicate intent and enhance user experience. While similes and metaphors, two of the most common rhetorical devices in product design, share a common cognitive origin, they exhibit distinct differences in expression forms, cognitive processes, and application strategies. Current research often conflates these concepts under the umbrella of “product metaphor,” resulting in insufficient systematic analysis and targeted methodologies. Grounded in cognitive metaphor theory, this study integrates conceptual synthesis theory, semiotics, and systems thinking to establish a product rhetoric design framework centered on “selective metaphor—writing metaphor—interpretive metaphor.” The research aims to provide designers with a systematic, actionable methodology to improve the precision of intent expression and ensure consistent user experiences.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yuqi Wang
PY  - 2025
DA  - 2025/12/31
TI  - Research on Product Design Methods and Strategies from the Perspective of Cognitive Metaphor
BT  - Proceedings of the 7th International Conference on Literature, Art and Human Development (ICLAHD 2025)
PB  - Atlantis Press
SP  - 936
EP  - 951
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-511-9_110
DO  - 10.2991/978-2-38476-511-9_110
ID  - Wang2025
ER  -