Proceedings of the 7th International Conference on Literature, Art and Human Development (ICLAHD 2025)

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A Study on the Translation of Island Cultural and Tourism Resources from the Perspective of Eco-translatology: A Case Study of Zhoushan Archipelago

Authors
Zhiyi Wu1, *
1Zhejiang Ocean University, Zhejiang, China
*Corresponding author. Email: 2930014002@qq.com
Corresponding Author
Zhiyi Wu
Available Online 31 December 2025.
DOI
10.2991/978-2-38476-511-9_78How to use a DOI?
Keywords
Zhoushan Archipelago; Cultural and Tourism Resources; English Translation; Eco-translatology
Abstract

Under China’s national strategy of building a strong maritime country, the Zhoushan Archipelago, as a significant marine tourism destination, urgently needs to enhance the international communication of its cultural and tourism resources. However, the current English translations in Zhoushan’s scenic areas face several challenges: insufficient English annotations, inconsistent translation of specific terms, ineffective expression of culturally loaded words, and a lack of audience-oriented service guidance. These issues have significantly hindered the improvement of the region’s international service standards.

Based on the “Three-Dimensional Transformation” framework of Eco-translatology, this study conducts field research on 21 scenic spots including Mount Putuo and Zhujiajian, and proposes optimization strategies for translation from linguistic, cultural, and communicative perspectives. The study aims to provide both theoretical foundations and practical approaches for improving the English translation of Zhoushan’s island cultural and tourism resources, offering valuable references for the internationalization of similar coastal regions.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th International Conference on Literature, Art and Human Development (ICLAHD 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 December 2025
ISBN
978-2-38476-511-9
ISSN
2352-5398
DOI
10.2991/978-2-38476-511-9_78How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zhiyi Wu
PY  - 2025
DA  - 2025/12/31
TI  - A Study on the Translation of Island Cultural and Tourism Resources from the Perspective of Eco-translatology: A Case Study of Zhoushan Archipelago
BT  - Proceedings of the 7th International Conference on Literature, Art and Human Development (ICLAHD 2025)
PB  - Atlantis Press
SP  - 677
EP  - 687
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-511-9_78
DO  - 10.2991/978-2-38476-511-9_78
ID  - Wu2025
ER  -