A Prompt Engineering Framework for Intangible Cultural Heritage Micro-Dramas

Jingyi Yang; Yaoyang Chen; Yi Li; Sijie Wang

doi:10.2991/978-2-38476-511-9_100

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A Prompt Engineering Framework for Intangible Cultural Heritage Micro-Dramas

Authors

Jingyi Yang¹, Yaoyang Chen¹, Yi Li¹, Sijie Wang¹^{, *}

¹School of Design and Art, Hunan Institute of Engineering, Xiangtan, 411104, China

^*Corresponding author. Email: 694946822@qq.com

Corresponding Author

Sijie Wang

Available Online 31 December 2025.

DOI: 10.2991/978-2-38476-511-9_100 How to use a DOI?
Keywords: micro-short dramas; AIGC; Large Language Models; prompt engineering
Abstract: Against the backdrop of practical challenges in creating micro-short dramas centered on intangible cultural heritage—including high creative barriers, superficial cultural expression, and mismatched production cycles with market rhythms—this study proposes a standardized “prompt engineering” narrative construction framework grounded in brand communication theory and content marketing perspectives. This framework leverages large language models (LLMs) by using information architecture and audience insights as its theoretical core to employ layered, modular prompt design to transform intangible cultural heritage elements into structured instructions processable and interpretable by models. It aims to enhance creative efficiency and the accuracy of cultural expression, while providing theoretical support and methodological pathways for the digital dissemination of intangible cultural heritage without costly fine-tuning.
Copyright: © 2025 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 7th International Conference on Literature, Art and Human Development (ICLAHD 2025)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 31 December 2025
ISBN: 978-2-38476-511-9
ISSN: 2352-5398
DOI: 10.2991/978-2-38476-511-9_100 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Jingyi Yang
AU  - Yaoyang Chen
AU  - Yi Li
AU  - Sijie Wang
PY  - 2025
DA  - 2025/12/31
TI  - A Prompt Engineering Framework for Intangible Cultural Heritage Micro-Dramas
BT  - Proceedings of the 7th International Conference on Literature, Art and Human Development (ICLAHD 2025)
PB  - Atlantis Press
SP  - 858
EP  - 866
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-511-9_100
DO  - 10.2991/978-2-38476-511-9_100
ID  - Yang2025
ER  -

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