Proceedings of the 7th International Conference on Literature, Art and Human Development (ICLAHD 2025)

<Previous Article In Volume
Next Article In Volume>

Research on Cafe Space Design Based on Behavioral Psychology

Authors
Yang Peng1, Gang Fang1, *
1Beijing Institute of Fashion Technology, Beijing, 100029, China
*Corresponding author. Email: fanggang@bift.edu.cn
Corresponding Author
Gang Fang
Available Online 31 December 2025.
DOI
10.2991/978-2-38476-511-9_33How to use a DOI?
Keywords
behavioral psychology; cafe design; third space; sensory experience; space design
Abstract

This paper explores the application of theories from behavioral psychology and organizational behavior to cafe space design, aiming to create a “third space” that can meet customers’ diverse needs (socializing, relaxing, working, and studying) while promoting positive behaviors and enhancing the overall experience. By in-depth analysis of core concepts in behavioral psychology, such as perception and cognition, as well as those in organizational behavior, including organizational culture and emotional labor, this study presents a series of psychology-based principles and strategies for cafe space design. These strategies encompass the design of multi-sensory experiences that incorporate vision, hearing, smell, and touch. Through the ingenious shaping of the environment, the comfort and emotional experience of the space can be improved, thus realizing the humanistic value and functional optimization of commercial spaces.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 7th International Conference on Literature, Art and Human Development (ICLAHD 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 December 2025
ISBN
978-2-38476-511-9
ISSN
2352-5398
DOI
10.2991/978-2-38476-511-9_33How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yang Peng
AU  - Gang Fang
PY  - 2025
DA  - 2025/12/31
TI  - Research on Cafe Space Design Based on Behavioral Psychology
BT  - Proceedings of the 7th International Conference on Literature, Art and Human Development (ICLAHD 2025)
PB  - Atlantis Press
SP  - 290
EP  - 297
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-511-9_33
DO  - 10.2991/978-2-38476-511-9_33
ID  - Peng2025
ER  -