Entrepreneurship, creativity, and education: Key characteristics of successful female entrepreneur with a case of ‘After You’

Chutinon Putthiwanit; Phurichchaya Taeporamaysamai

doi:10.2991/978-94-6463-380-1_26

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Entrepreneurship, creativity, and education: Key characteristics of successful female entrepreneur with a case of ‘After You’

Authors

Chutinon Putthiwanit¹^{, *}, Phurichchaya Taeporamaysamai²

¹Lecturer, Kasetsart University, Faculty of Liberal Arts and Management Science, Department of Business Administration, Bangkok, Thailand

²Lecturer, Kasetsart University, Faculty of Liberal Arts and Management Science, Department of Business Administration, Bangkok, Thailand

^*Corresponding author. Email: Chutinon.p@ku.th

Corresponding Author

Chutinon Putthiwanit

Available Online 29 February 2024.

DOI: 10.2991/978-94-6463-380-1_26 How to use a DOI?
Keywords: Entrepreneurship; female entrepreneur; restaurant; After You; Thailand
Abstract: It is controversial whether entrepreneur is ‘born to be’ or ‘can be trained’. This never-ending arguments generated numerous studies, both qualitatively and quantitatively, to find the answer. Interestingly, praised as the global best performance restaurant stock by Bloomberg news agency before the Covid-19, After You, a Thai cafe and restaurant seemed to have a bright fortune ahead. Established in 2007, After You was led by a successful female entrepreneur ‘Kulapat Kanokwatanawan’, a graduated from Thammasat Business School, Thailand. Furthermore, this study, with qualitative approach - systematic reviews, aims to explore the key vital sources for After You’s entrepreneurship and creativity, along with how studying in business school can boost and impact the chance for being success businesswomen. Consequently, authors initially collected information from related 3,343 news (ranged from 1^st January 2007 – 31^st May 2023) from secondary source (news database) with the keyword ‘After You’ - InfoQuest News (2007 regarded as the year for After You opening). Later on, 295 news (both in Thai and English) were extracted to find the key characteristics of successful female entrepreneur. The results show that prone to risk, passion, and determination are the key aspects for successful entrepreneur of After You. This paper is thus arranged: The first section introduces ‘After You’ and rational aspects of her CEO’s winning attitudes; secondly, authors reconnoitered the reviews of literature in many standpoints to support the grounding assumption; thirdly, research methodology was elucidated and investigated by using secondary data from InfoQuest New; lastly, research findings and future research were deliberated.
Copyright: © 2024 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the International Conference on Lifelong Education and Leadership for All (ICLEL 2023)
Series: Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date: 29 February 2024
ISBN: 10.2991/978-94-6463-380-1_26
ISSN: 2667-128X
DOI: 10.2991/978-94-6463-380-1_26 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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ris enw bib

TY  - CONF
AU  - Chutinon Putthiwanit
AU  - Phurichchaya Taeporamaysamai
PY  - 2024
DA  - 2024/02/29
TI  - Entrepreneurship, creativity, and education: Key characteristics of successful female entrepreneur with a case of ‘After You’
BT  - Proceedings of the International Conference on Lifelong Education and Leadership for All (ICLEL 2023)
PB  - Atlantis Press
SP  - 266
EP  - 270
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-380-1_26
DO  - 10.2991/978-94-6463-380-1_26
ID  - Putthiwanit2024
ER  -

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