Proceedings of the International Conference on Lifelong Education and Leadership for All (ICLEL 2023)

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Digitalization of business marketing activities

Authors
Nataliia Parkhomenko1, *
1Assoc. Prof. Dr., Faculty of Management, Department of Marketing, Comenius University in Bratislava, Bratislava, Slovakia
*Corresponding author. Email: nataliia.parkhomenko@fm.uniba.sk
Corresponding Author
Nataliia Parkhomenko
Available Online 29 February 2024.
DOI
10.2991/978-94-6463-380-1_6How to use a DOI?
Keywords
digitalization; marketing activity; strategic management decisions; international marketing; education
Abstract

Digital space, due to such advantages as accessibility and ease of use, has become a new direction of conducting marketing activities. The purpose of the research is to improve and develop theoretical provisions, to develop methodological and practical recommendations for the digitalization of business marketing activities. In order to realize the set goal, it is necessary to solve such tasks as to determine the specifics of the development and use of tools for digitalization of international marketing activities; to provide a description of the main areas of application of marketing activity digitization tools; to develop recommendations for improving tools for digitalization of international business marketing activities. Research methods used in the research are methods of analysis and synthesis, induction and deduction, comparison, matrix methods, modeling, generalization. The result of the research is the development of measures to improve the international marketing activities of business based on digitalization.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Lifelong Education and Leadership for All (ICLEL 2023)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
29 February 2024
ISBN
10.2991/978-94-6463-380-1_6
ISSN
2667-128X
DOI
10.2991/978-94-6463-380-1_6How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Nataliia Parkhomenko
PY  - 2024
DA  - 2024/02/29
TI  - Digitalization of business marketing activities
BT  - Proceedings of the International Conference on Lifelong Education and Leadership for All (ICLEL 2023)
PB  - Atlantis Press
SP  - 48
EP  - 57
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-380-1_6
DO  - 10.2991/978-94-6463-380-1_6
ID  - Parkhomenko2024
ER  -