Proceedings of the International Conference on Language, Education, and Social Science (ICLESS 2022)

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The Effect of Innovation and Promotion on the Performance of Micro, Small, and Medium-Sized Enterprises in the Province of South Sulawesi, Indonesia

Authors
Zainal Abidin1, *
1Institute Technology and Business of Nobel Indonesia, Bandar Lampung, Indonesia
*Corresponding author. Email: zainalabidin@nobel.ac.id
Corresponding Author
Zainal Abidin
Available Online 16 November 2022.
DOI
10.2991/978-2-494069-15-2_31How to use a DOI?
Keywords
Innovation; Promotion; Business Performance; MSMEs
Abstract

This study examines the effects of innovation and promotion on business performance in South Sulawesi’s Micro, Small, and Medium-Sized Enterprises (MSMEs). The research design is explanatory research with quantitative methods. This research is located in South Sulawesi Province, Indonesia. The object of research is MSMEs located in South Sulawesi with a research sample of 170 MSMEs. The type of data collection is primary data with a questionnaire through a google form. The Statistical Product and Service Solution (SPSS) version 25 was used to process the data in this study’s multiple linear regression analysis. The results show that, partially, innovation has a positive and significant impact on MSME business performance, and promotion has a positive and significant impact on the business performance of MSMEs in South Sulawesi. Simultaneously, Innovation and Promotion significantly impact the business performance of MSMEs in South Sulawesi.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Language, Education, and Social Science (ICLESS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
16 November 2022
ISBN
10.2991/978-2-494069-15-2_31
ISSN
2352-5398
DOI
10.2991/978-2-494069-15-2_31How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zainal Abidin
PY  - 2022
DA  - 2022/11/16
TI  - The Effect of Innovation and Promotion on the Performance of Micro, Small, and Medium-Sized Enterprises in the Province of South Sulawesi, Indonesia
BT  - Proceedings of the International Conference on Language, Education, and Social Science (ICLESS 2022)
PB  - Atlantis Press
SP  - 288
EP  - 295
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-15-2_31
DO  - 10.2991/978-2-494069-15-2_31
ID  - Abidin2022
ER  -