Research on the Training Mode of Marketing Major in Industry Characteristic Colleges under the Background of Big Data

DOI

10.2991/icmcs-18.2018.32How to use a DOI?

Keywords

Big data; Industry characteristic; Marketing major; Training mode

Abstract

Big data has a great impact on education and teaching in Colleges and universities, and promotes the development of education and teaching in Colleges and universities in the direction of information and digitalization. Taking the marketing major of College of Technology and Art Jingdezhen Ceramic Institute as the research object, taking the marketing major of Jingdezhen ceramic University of science and technology as an example, using the methods of investigation and literature research, this paper actively explores and innovate the training mode of marketing professionals from the aspects of professional training target, curriculum system construction, teaching method reform, teacher team construction and so on.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ling Guo
AU  - Youqin Wu
AU  - Jinping Tan
PY  - 2018/10
DA  - 2018/10
TI  - Research on the Training Mode of Marketing Major in Industry Characteristic Colleges under the Background of Big Data
BT  - Proceedings of the 8th International Conference on Management and Computer Science (ICMCS 2018)
PB  - Atlantis Press
SP  - 162
EP  - 165
SN  - 2352-538X
UR  - https://doi.org/10.2991/icmcs-18.2018.32
DO  - 10.2991/icmcs-18.2018.32
ID  - Guo2018/10
ER  -